Once we understand what a business is worth, what an owner wants (or, more often needs) from the sale and, the gap between the two numbers we can start to bridge this gap.

Let’s ‘Begin with the end in mind’ – a nod to one of Steven Covey’s Seven habits of highly effective people. You need to understand your goals and objectives, where you are going and what your success looks like, whilst identifying any gaps.

While there isn’t a one size fits all approach, at MSA we have used our experience to develop, EBITDA+ SIX STEPS TO SUCCESS – a methodology to maximise the sale of your business.

CEO of The Executive Connection, Stephanie Christopher, interviewed Graham Morgan on the importance of getting your business game ready.