Sell-side M&A Advisory

Make the years you’ve put in count.

Finding a buyer isn’t the objective. Finding the right buyer, at the right value, on the right terms is. MSA works alongside business owners from preparing for market and identifying buyers through to negotiation, due diligence and completion.

And importantly, we make sure the value you’ve built is realised before the first buyer is approached.

Define it.

Find it.

Get it done.

Our Positive Impact

"I’ll never forget the day I began partnering with MSA. I had access to the thought leadership I needed to get the value my business deserved. I’m not just getting by anymore, I’m building towards something stronger."

From preparation to exit.

Prepare the business

A successful exit starts well before going to market.

MSA looks at the business through buyer’s eyes understanding its value, identifying what buyers are likely to question and preparing the business and information for scrutiny.

Know what buyers will see before they see it.

1.

Find the right buyer.

Not every buyer will see the same value in your business.

MSA identifies the buyers with the strongest strategic and financial rationale, positions the opportunity and approaches the market confidentially and discreetly.

Where possible, we create competitive tension so you have choice rather than relying on one buyer.

The right buyer can change the value conversation.

2.

Get the right deal done.

An offer is only the beginning.

MSA stays alongside you through negotiation, due diligence and completion protecting value, managing the moving parts and keeping the transaction progressing.

The objective isn’t simply to sell. It’s to get the right deal done.

3.

Know what you’re selling.

A good business doesn’t automatically translate into a good transaction.

Buyers will examine earnings quality, margins, customers, management, owner dependency, growth, risk and the sustainability of future performance.

MSA looks at the business through buyer’s eyes before going to market understanding where value sits, what could weaken it and how the opportunity should be positioned.

We make sure buyers understand not only what the business is today, but what it could be in their hands.

Understand the value. Make it visible. Protect it.

The deal is more than the price.

Two offers for the same amount can create very different outcomes.

How and when consideration is paid, working capital, deferred payments, conditions, transition arrangements and other commercial terms can materially affect the value and risk of the transaction.

MSA keeps the whole deal in view not just the number at the top of the offer.

Price matters. So does everything around it.

The MSA Difference.

We look through the buyer’s eyes

MSA combines transaction experience with a deep understanding of what buyers look for and what can influence value.

We prepare and position the business, identify and approach the right buyers, manage competition and stay alongside you through negotiation and completion.

And when challenges arise, we stay at the table working through the issues while protecting the value you’ve spent years creating.

Confidentiality and discretion sit at the centre of the process from beginning to end.

Protect the value. Get the right deal done.

  • We're a boutique Corporate Advisory and M&A firm dedicated to supporting founder‑led and
    family‑owned businesses maximise value.

  • MSA wants to see business owners significantly improve the value of their business way before a transaction. And when it finally does come to a transaction, whether that be a capital raise, an acquisition, an IPO, or an exit/sale of the business, MSA will manage the entire process from beginning to end.

  • We work with:

    • Executives & Senior Leadership

    • Corporations

    • Family-Owned Businesses

    • Entrepreneurs

    • Companies in growth / distress

    • Not For Profits

    • Buyers / Investors

We asked our clients, “What would you like others to know about your experience with Morgan Shaw Advisory”.

This was their response.

Have questions?

FAQ’s

  • Ideally before you are ready to go to market. Early preparation gives you time to understand value, address potential issues and put the business in the strongest possible position before buyers begin looking.

  • MSA considers financial performance alongside earnings quality, growth, customers, management dependency, market position and risk as well as where different buyers may see strategic value.

  • We identify buyers with the strongest strategic or financial rationale for acquiring your business and approach suitable parties confidentially.

  • Yes. MSA carefully manages who is approached, what information is shared and when more sensitive information is released.

  • Where there is genuine interest, we manage the process to keep credible buyers engaged at the same time helping preserve choice and negotiating leverage.

  • No. Price matters, but payment structure, conditions, funding, timing and certainty of completion can materially change the overall outcome.

  • Yes. MSA can lead commercial negotiations around valuation, price, structure and key terms while working alongside your legal, tax and other specialist advisers.

  • The buyer investigates the business in detail. MSA helps coordinate the process, manage information requests and work through commercial issues that could affect value or completion

  • We assess what the issue means for the transaction and work with you and your advisers to determine how it should be addressed, negotiated or reflected in the deal.

  • It varies depending on business readiness, buyer interest, transaction complexity, negotiations and due diligence.

Like to learn more?
Let’s chat.

Morgan Shaw Advisory
Suite 3.02, Level 3
89 York Street
Sydney NSW 2000

General enquiries
info@morganshawadvisory.com
+61 1300 980 344