Business Valuation Advisory.

Know what your business is worth.

Whether you’re considering a sale, acquisition, capital raise, succession or simply planning what comes next, understanding the value of your business gives you a clearer place to start.

But valuation isn’t just about arriving at a number. It’s understanding what drives that number, what could change it and how the market is likely to see your business.

MSA provides independent business valuations that combine financial analysis, market evidence and commercial insight giving you a clear view of where value sits today.

And importantly, we help you understand what sits behind the number.

Our Positive Impact

"I’ll never forget the day I began partnering with MSA. I had access to the thought leadership I needed to get the value my business deserved. I’m not just getting by anymore, I’m building towards something stronger."

From numbers to value.

Understand the business.

A meaningful valuation starts with understanding more than the financial statements.

MSA looks at how the business makes money, its customers, margins, growth, management, market position and risks to understand the commercial story behind the numbers.

Because two businesses with the same profit can have very different values.

1.

Determine the value.

We assess maintainable earnings, relevant valuation methodologies and market evidence to establish a considered view of value.

We also look through buyer’s eyes considering the factors that could strengthen or weaken how the market sees the business.

The number matters. So does how you get there.

2.

Know what comes next.

A valuation should help you make a decision, not simply give you a report.

MSA explains what is driving value, what may be holding it back and what the valuation means in the context of what you’re trying to achieve.

Know the value. Understand the drivers. Decide what comes next.

3.

More than a multiple.

Applying a multiple to EBITDA might look simple.

Choosing the right earnings base, understanding the appropriate multiple and accounting for the specific strengths and risks of the business is where the real work sits.

Growth, recurring revenue, customer concentration, margins, management depth, owner dependency, market position and future opportunity can all influence how a business is valued.

The multiple is only part of the story.

Seeing it through buyer’s eyes.

What a business is worth to its owner and what the market is prepared to pay aren't always the same thing.

Buyers look at risk, future earnings, strategic fit and how confidently the business can continue performing after ownership changes.

MSA brings that perspective into the valuation helping you understand how the market may see your business, not simply how you see it.

Know where value sits before someone else decides it for you.

The MSA

difference

We Explain the Why.

A valuation shouldn't leave you with a number and more questions.

MSA combines financial analysis with commercial and transaction experience to provide a valuation that reflects the business behind the numbers.

We explain the assumptions, the value drivers and the risks and what they mean for the decisions you're considering.

And because MSA works across Strategic Advisory and M&A, we understand both how value is built and how it is tested in a transaction.

Know the number. Understand the value. Make the next decision with clarity.

We asked our clients, “What would you like others to know about your experience with Morgan Shaw Advisory”.

This was their response.

Have questions?

FAQ’s

  • A valuation can support a potential sale, acquisition, capital raise, succession or broader strategic planning. It can also simply give you a clearer understanding of where your business sits today.

  • There is no single method appropriate for every business. Depending on the circumstances, valuation may consider maintainable earnings, market multiples, comparable transactions and other recognised methodologies alongside the specific characteristics of the business.

  • Typically, we require historical financial information together with information about customers, revenue, margins, management, operations and the outlook for the business.

  • Maintainable earnings are intended to reflect the underlying earnings capacity of the business after considering items that may be one-off, non-recurring or not representative of normal operations.

  • Factors can include growth, earnings quality, recurring revenue, customer concentration, management depth, owner dependency, market position, scale and risk.

  • Not necessarily. A valuation provides a considered view of value. The price ultimately achieved in a transaction can also be influenced by buyer appetite, strategic value, competition, negotiation and deal structure.

  • Yes. A strategic buyer may see opportunities or synergies that another buyer doesn't, which can influence what the business is worth to them.

  • No. Many owners seek a valuation well before considering an exit so they can understand their current position and make more informed decisions about the future.

  • That depends on your circumstances. A new valuation may be appropriate following significant changes in financial performance, strategy, ownership, market conditions or when preparing for a major transaction.

Like to learn more?
Let’s chat.

Morgan Shaw Advisory
Suite 3.02, Level 3
89 York Street
Sydney NSW 2000

General enquiries
info@morganshawadvisory.com
+61 1300 980 344