Idea Science strengthens its digital technology offering with the acquisition of Etica Digital
Idea Science, a trailblazing independent consultancy specialising in customer experience, recently announced the acquisition of Etica Digital (Etica), a distinguished Salesforce Gold Consulting Partner. Etica is renowned for its expertise in crafting tailored solutions based on Salesforce, Mulesoft and other leading digital platforms.
This strategic acquisition, orchestrated in collaboration with Morgan Shaw Advisory (MSA), fortifies Idea Science's expertise and its abilities to design, build, test and optimise solutions for its customers.
Peter Drum, CEO of Idea Science said, "The integration of Etica seamlessly aligns with our vision of delivering top-tier end-to-end CX solutions, empowering businesses to achieve their strategic objectives. The amalgamation of our teams' expertise will strengthen our presence within the CX landscape, enabling us to deliver even greater value to our clients."
With the addition of Etica, Idea Science augments its workforce with a team of highly skilled Salesforce developers and consultants boasting a proven track record of excellence. This acquisition deepens Idea Science's expertise in key areas, including:
• Salesforce; Amplifying expertise in Salesforce CRM, Experience Cloud, Marketing Cloud, and MuleSoft.
• Digital, Data & AI Capabilities; Catapulting Idea Science into innovative realms of digital transformation, data analytics, and AI, facilitating the unlocking of unprecedented value from generative AI technologies.
• Customer Value; Broadening Idea Science’s service portfolio and extending its reach through a global delivery model.
• Partnerships; Strengthening partnerships across technology, marketing, and digital solutions, thereby enhancing collaborative potential.
Having partnered with Idea Science for over 2 ½ years, MSA has been instrumental in guiding the company through various M&A opportunities. Graham Morgan, Managing Director at Morgan Shaw Advisory, remarked, " We are delighted to have assisted Idea Science on its journey and to facilitate the acquisition of Etica.”
"MSA has consistently demonstrated their commitment as a reliable partner," affirmed Peter Drum. "Their deep understanding of our business and strategic objectives ensured a seamless and successful outcome."
About Idea Science:
Idea Science (www.ideascience.com) is a leading independent customer experience specialist, blending strategy, technology and quality to optimise businesses. Idea Science distinguishes itself through a true partnering approach and its in-house expertise across the world’s leading customer relationship management (CRM), marketing automation and software testing technology platforms.
About Etica Digital:
Etica Digital (www.eticadigital.com.au) is a global technology, digital and professional services firm and a recent CRN Fast 50 #2. They specialise in digital people solutions based on Salesforce, Mulesoft and other leading digital technologies, both onshore and offshore.